Bringing Earth's Basket to Life with a Holistic Brand Identity
Category
Start- Up
Client
Earth's basket
Start Date
2024
Budget
£4,500
Project overview
What existed: A passionate founder, Farah Peshimam, with a love for health-boosting ingredients discovered through global travel. Farah had spent 16 years sourcing and experimenting with natural produce before launching Earth's Basket in 2022 to make these powerful ingredients accessible to everyone.
What was needed: A professional brand identity, Shopify website, and packaging design to match the global quality of her products, especially as the range was to be sold in major UK supermarkets, including Tesco and Asda.
A Premium Wellness Brand for Global Health Ingredients
We collaborated with Farah to create a modern brand identity for Earth's Basket, emphasising purity and global origins through a thoughtful logo, serene colour palette, and approachable typography. This was paired with a streamlined Shopify website and eye-catching packaging for strong shelf presence in Tesco and Asda.
The result: A cohesive, professional brand presence that stands out online and in stores, helping Farah share her health-boosting products with a broader audience.
