What existed: A globally recognised fashion retailer seeking compelling video content for marketing campaigns and a landmark anniversary celebration.
What was needed: To produce high-impact campaign videos for billboard advertising and in-store displays, and to contribute to Primark’s 50th Anniversary campaign with supporting footage of a select number of influencers.
Primark, a leader in affordable fashion, partnered with us to enhance their visual storytelling through dynamic video content. Over the course of a year, we worked closely with the brand to deliver impactful campaigns tailored to their diverse audience.
Campaign Videos for Billboards: We captured three distinct campaign videos designed for display on billboards across London and in Primark stores nationwide. These videos emphasised style, accessibility, and the brand’s vibrant energy, ensuring they resonated with shoppers and passersby alike.
50th Anniversary Campaign Support: As part of Primark’s milestone celebration, we acted as a second camera team, providing supplementary footage that seamlessly integrated into the final anniversary video. This project highlighted Primark’s legacy and commitment to delivering quality fashion over five decades.
Work included
Campaign Video Production
Creative Direction
Anniversary Content Collaboration
Social Media Output
The campaign videos and anniversary collaboration successfully connected with audiences, both in-store and across the vibrant streets of London, showcasing Primark as a beloved brand for every generation.
