Elevating Pinnacle Health and Fitness Club to New Heights
Category
Social Media Management & Brand Strategy
Client
Pinnacle Health & Fitness
Start Date
2024-Present
Budget
Bespoke Monthly Package
Project overview
What existed: Pinnacle Health and Fitness Club, one of London’s premier fitness destinations, was looking to take their brand and social presence to the next level.
What was needed: A comprehensive brand refresh, social media strategy, and high-quality content creation to position them as a leader in the health and fitness industry.
Pinnacle Health and Fitness Club now boasts a polished and professional brand identity, along with a dynamic social media presence.
We began by analysing Pinnacle’s brand and its competitors, which allowed us to create a detailed brand manual. This included defining their colour palette, fonts, mission, and core values, ensuring a cohesive identity across all platforms. Next, we conducted a thorough social media audit, including a SWOT analysis, to uncover opportunities for growth and improvement.
Building on these insights, we developed a comprehensive social media strategy. This plan encompassed content ideas, engagement tactics, and specific strategies for promoting their supplement range while staying ahead of competitors. To execute this strategy, we organise monthly content days to produce all the necessary visuals and videos for the month ahead.
These include client testimonials, demonstrations, and cinematic adverts, resulting in highly engaging content that nets over 50,000 views each month.
In addition to social media content, we create tailored marketing materials such as running guides, strength guides, and other fitness resources to further engage their audience and provide added value to their members.
