We partnered with Trawlers Fish Bar to create a memorable and approachable brand identity that reflects their quality and charm. Taking it a step further, we developed and executed a playful and humorous social media strategy. By focusing on funny and relatable social media reels, we reached millions of people, with several reels achieving up to 2 million views each. This helped turn Trawlers Fish Bar into a local sensation and a popular name in Johnstown and beyond. The result: Trawlers Fish Bar has become a standout in their community, with a significant boost in popularity and customer engagement. Their social media channels continue to attract attention, driving foot traffic and building a loyal customer base.